John Ayers Marketing

John Ayers Marketing Blog

How Google Works

Great animated infographic on How Google Works put together by our friends at Quicksprout. If you want to know what goes on behind the scenes at Google (and what they are talking about with bots and spiders) then here is a quick sumary. G Courtesy of: Quick Sprout John Ayers is one of the contributing […]

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Should I advertise on Facebook in 2014?

According to a end of year 2013 study completed by Nanigans, the average CPC (Cost Per Click) in 2013 with Facebook increased 35%. The Cost Per Impression increased a staggering 186% ! Should I advertise in 2014 on Facebook? If the prices are increasing that must mean it is working , right? Well.. yes. Exactly. Facebook […]

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Why you need to increase your conversions, not conversations

What is a conversion rate? So lets start out at the beginning.. Surprisingly, you ask five people at the same company and you get five different answers.  Here is a quick diagram on perhaps what the conversion rate may be: Sometimes a conversion rate starts at the beginning of the sales funnel. For example, you may […]

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Are social media signals used in Googles update?

Are social media signals being used in this next Google update? Is Facebook, Twitter and all the other social media signals impacting your search engine rankings? Do we now know they are from Matt Cutts at Google himself? So we know small changes in Google’s algorithms happen daily and sometimes, multiple times per day. Similar […]

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